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webring

Back Linker for Mambo

Copyright 2005 MarsJupiter LTD

Released under the GNU Lesser Public License
Backlinker for mambo provides a webring like system with a number of advantages over a conventional web ring.
It is very heavily based on webring for Mambo by Leonie Price and in turn on work by Robert Peake.

Search Engine Benefits

Firstly when members of the ring display sites for the ring, using either the mambo client module or example php code provided, they will be displayed as what is known in search engine terms as "backlinks with strong anchor text". These links can be displayed either prominently or discreety on many or all pages of a web site. The effect of this is that search engines will see hundreds of links (assuming a fair number of sites have joined) to each member site. As a result search engines will rank each site much higher than they otherwise would.

An inclusive approach

The backlinker is intended to allow all types of sites to participate, if members of the ring can only run html pages on their site, they can still be members of the backlinker ring. They can use a simple Java script in their web pages.

Choice of advert appearance

User can display basic link adverts in which the name of the advert is displayed as a link to the url of the advertised page, or they can display the advert in a table along with a description. The layout can be vertical or horizonal, and each element of the advert is given a style that can be defined by the user:

The classes are:
"backlinker" for the main advert table, and alternating "backlink0"/"backlinker1" for each advert.
"backlinker_link" for each piece of link text.

A level playing field

Backlinker networks work on a straightforward mechanism of crediting people for each advert they display and debiting them for each of their adverts displayed on another site. It is a zero sum system, in which the site running the server has no more clout than any other site in the ring. The google page rank of each site is not taken into account either. This mean that little sites will not be penalised. The credit you receive for each advert displayed will be weighted, by whether the adverts contain the link only, or the full text, Javescript adverts will receive less credit as they do not provide proper backlinks.

Joinng the ring

You need to select "Your Sites" from the backlinker ring menu. Here you can add an advert for your web site, you need to specify the domain name you will later use on your site when displaying the web ring. Your site will appear on the ring as soon as you start displaying the ring on your site and your advert has been approved.

Client Configuration

Each member of the Mambo site can apply to join the ring, by adding sites to the ring.

If running mambo they can install the backlinkerclient module. The parameters for the module contain the setting for advert appearance and server

If not they and they are running php, they can include the following line where they want adverts displayed:


include ('pathto/backlinkerclient.php');

where backlinkerclient.php contains the following code:




For html pages. This is the code to enter on the page:
Available options are:
OptionDescriptionPossible values
backlinker_styleStyle of displayvertical, horinzontal
backlinker_typeWhat to display, link only or link and textlink, text
backlinker_domainyour domain. So that you can be credited. Do not use http://
backlinker_widthOptional explicit pixel width
backlinker_countOptional explicit pixel height

In both cases if you see "backlinker.downsizer.net" you should replace this with the server for your ring. Unless of course you are participating in the downsizer.net backlinker ring.

Server Configuration

If you are paricipating in the ring, you do not need to worry about this part.

If you are running the right it has to be set up.

The most important thing is to move getbacklinks.php and getbacklinks.js away from your com_backlinker directory to where you want to run your server from.

A subdomain is a good place for this, as you will be able to measure the statistics more easily.

You now need to edit $mambo_install_path in getbacklinks.php to point to your Mambo Install path.

The parameters for the backlinker can be set under "settings" in the mambo administration for the backlinker component. They consist of:


_BL_RINGNAME The name displayed for the component.
_BL_RINGSERVERThe path to the backlinker server. e.g. the location of getbacklinks.php and getbacklinks.js
_BL_LINK_AD_CREDITThe credit received by a member for each "link" type advert they display.
_BL_TEXT_AD_CREDITThe credit received by a member for each "text" type advert they display.
_BL_NAME_LENGTHThe maxiumum length of name allowed
_BL_NAME_LENGTHThe maxiumum length of description allowed

Download the Mambo backlinker

The Mambo backlinker is available from: Backlinker for Mambo

Final remarks

This software is released as-is, with no implications of warranty or fiteness to a particular use. The author implies no obligation to provide techincal support for this software on the part of himself or his company.

martin@marsjupiter.com

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